Pioneer has reported growth in their microinsurance program from 2010 to 2011. From 160,000 enrollees in these programs in 2010, the number grew by 300% and is close to half a million at the end of 2011.Pioneer Life President and CEO Lorenzo Chan attributed this progress first and foremost to the company’s willingness to be a pioneer. He cited the group’s ability to foresee and respond to market demands. This has been formed in part by its expertise in life and non-life insurance which allows customization of coverage packages.