To celebrate its feat of successfully providing one million Filipinos with free insurance, Cebuana Lhuillier held its National Pilipino Protektado Day last July 21, 2016, culminating its campaign to keep Filipinos financially protected after the onslaught of calamities and other unforeseen events.
On the days leading towards that date, Cebuana, Lhuillier partnered with the Pioneer group of insurance companies to give away free microinsurance to one million Filipinos across the Philippines, prioritizing the most vulnerable communities - families and individuals from the marginalized sector.
The National Protektado Day partnership was borne from the companies’ shared awareness of how insurance coverage has helped many Filipinos pick up and move on from the loss of property, life, or income after they’re hit by a disaster. Cebuana Lhuillier is the country’s largest microfinancial institution, while Pioneer is a leader in microinsurance.
“For the past years, we’ve been constantly introducing new and innovative products and services to the public to be able to help them be financially included,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier. “This time, with our National Pilipino Protektado Day campaign, we decided to take a bolder step and take the initiative to really touch ground with those who are most vulnerable to calamities by directly offering them free microinsurance as a new way for them to be secured.”
Pioneer Life CEO Lorenzo Chan Jr. also notes the significance of Pioneer’s partnership with Cebuana in the campaign. “In line with Pioneer's desire to be the insurer of choice of Filipinos, it is necessary that we make insurance as accessible to as many Filipinos as we can. An expert partner like Cebuana Lhuillier, through National Protektado Day, provides us an innovative gateway to cover one million Filipinos,” he shared. “This requires a readiness & willingness on our part to take on the risk, offer protection and to pay claims if & when these come to pass. It is another big step in our joint efforts to expose more Filipinos to insurance, especially to the market that needs it most!”