Pioneer has stood behind the concerts of world-class talents including the recent ones of Rihanna and Chris Brown, Beyonce, Alicia Keys, George Benson-Al Jareau and the Eraserheads reunion among others, in addition to exhibit coverage for esteemed Filipino artists such as His Art Our Heart, the Amorsolo Retrospective.

Having sponsored and provided comprehensive coverage for numerous exhibits, shows, and events of local and foreign artists, Pioneer, by way of its support for culture and arts, has also contributed to the growth and awareness of world-class talents and Pinoy pride.