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The year’s smartest investment (is a comic book)

Manila Standard Today
Saturday, April 26, 2008

By Camille Pilar

Who knew that this year’s smartest investment came in the form of a children’s comic book? For 2008, make shelf space for Private Iris, the latest project by critically acclaimed graphic novelists Jamie Bautista and Arnold Arre in partnership with Blue Cow Co. Inc., one of today’s leading financial companies. Private Iris captures the adventures of kid detective Iris and her partner Danton Cord as they solve mysteries involving theft, cheating and items gone missing while imparting a tip or two about money-saving sensibilities.

It pays to develop money smarts among kids

Malaya
Tuesday, April 15, 2008
page B-18

With more money on their hands, kids are fast becoming the center of a growing number of marketing strategies, with more consumer goods and advertisements appealing more to them.

The masterminds behind the Mysteries of Private Iris

Manila Bulletin
Monday, April 14, 2008
Page F-2

The Philippine Star
Saturday, April 19, 2008
Business, page B-3

The Philippine Star
Monday, April 28, 2008
billbo@rd, page D-4

Banking on a smarter future with The Smarter Piggy Bank Clinic

Philippine Daily Inquirer
Monday, April 14, 2008
Page B3-2

Business Mirror
Thursday, April 17, 2008
Bulletin Board, Page C2

Manila Bulletin
T
hursday, April 22, 2008
M
oms & Babies, page C4
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